Icio.us, which enable users to publish, categorize, and share their bookmarks Wikis • Enables users to create and edit the content of a Web site, leveraging the expertise of online users • Consumer Wikis enable users to comment on content, in addition to editing content • Wikipedia, a community Wiki encyclopedia, includes approximately 1.3 million English-language articles Sources: (Bernoff, Li, et.al) This is revolutionizing the role of e-commerce today and leading to much faster rates of

Much marketing research has been done on analysing customer behaviour and retention. As a consequence, it is crucial for online companies to create a loyal customer base, as well as to monitor the profitability of each segment (Reinartz and Kumar, 2002) Definition of customer e-loyalty Customer loyalty has been defined as "a deeply held commitment to re-buy or re-patronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or

The identification of resources, as well as capabilities, enables a comparison of strengths and weaknesses against opportunities and threats (McGee et al., 2005). The value of these resources should increase in the event of an alliance. The three companies have considerable financial resources given their global presence and a combined equity of almost a hundred billion Euros. They have manufacturing facilities within the NAFTA area, the EU, and the BRIC

Managing Diversity Diversity is a fact of American and International business and is a broader, more complex issue than one might initially believe. A universally vital element of global commerce, Diversity has spawned an abundance of theorists, journals and specialists, some of whom are encountered in this composition. Addressing the remarkable breadth and complexity of Diversity, this essay reviews: the nature of Diversity; legally protected classes within the United States; aspects

Starbuck's Pricing Strategy: Throughout its history, Starbucks Corporation has established a reputation for having the most expensive coffee products in the marketplace. The evident premium pricing at Starbucks are combined with the premium name or brand that the organization has also developed. While the prices of Starbucks coffee products are relatively expensive, the high prices are approved by many customers in many places where the firm has its operations. Pricing act

IntroductionIn the contemporary epoch, marked by swift technological advancements and an unrelenting quest for efficiency, enterprises seek strategic frameworks that strengthen their operational foundations, particularly in supply chains and logistics. This analytical discourse sheds light on two principal models—Consolidated Vertical Frameworks and Digital Facilitation Integrated Structures—that stand out in the corporate endeavor for operational superiority. These frameworks offer distinct methodologies for organizing, governing, and enhancing various aspects of a firm’s